Newman, S. Google Certification. (Screenshot). Retrieved from Google Analytics. 24 April 2017. I’m certified! This test was definitely not easy, but I passed it and am officially certified for Google Analytics. Going through this test helped me learn A TON about a tool I was not familiar with at all. I am convinced now that…Read more Certified!
A few weeks ago, PRSSA held their Regional Conference in the Loosemore Auditorium. This was a really exciting opportunity where I learned a lot about all different types of careers in public relations. We heard from a panel of people from health PR, non-profit PR, Beer City USA, and more! The professionals talked about what…Read more Networking Part 2
In January of this year I went to the Detroit Auto Show before it was open to the public. I got to meet with top executives and PR professionals, as well as network with the crowd. This amazing opportunity came to me through PRSSA (Public Relations Student Society of America) at Grand Valley. It was exciting…Read more Networking Part 1
Social media is a huge part of creating a brand and maintaining a favorable image. Twitter is a great way to increase brand awareness as well. With millions of people retweeting, replying, and favoriting, more brands are getting recognition every day. However, with all of this clutter it is important to have a unique presence…Read more Tweeting
It is important for professionals both young and old to have an identifier on them at all times. You never know who you will come in contact with during the day, so it is crucial to have a business card. I did not previously have a business card, so I started completely from scratch using…Read more Creating a Business Card
SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. These are both tools used for marketing websites. Increasing viewers is the main goal for any website or Internet business. Knowing which words will generate more viewers is helpful for websites. With millions of google searches, it can be difficult to really stand…Read more Travel Blog Talks SEO/SEM
I think video making and editing is really fun. Especially for a blog like mine! I used Final Cut Pro for this assignment. I think this is a great tool to be familiar with especially in the Public Relations world. Everything is becoming more digital and people like to see rather than read. Knowing how…Read more Video